Job postings in front of millions for a little elbow grease? What?

Photo by Brooke Lark on Unsplash

Photo by Brooke Lark on Unsplash

In a tight labor market and possibly with a lower recruiting budget than last year, it may feel like more companies have to pay more for job boards to post and/or promote jobs to get the candidate pipeline filled. These boards may come with promises of lots of traffic and applicants, which is very attractive.

If someone at your company is willing to do a wee bit of work, there is another way to get the job postings from your company's website potentially listed for free on a site that has a ton of traffic: Google.

Enter Google for Jobs. It seems to take the pain away of having to pay someone to post and babysit job listings in multiple places, paying money to multiple job boards (and managing all of that), crossing fingers that someone sees the job, or worse, wasting a recruiter's time having job seekers apply from multiple sites because they see it in multiple places (or having to buy yet another tool to manage that)!

So, how do you get your job postings in front of millions of job seekers, and free?

Read this Google Developers link for their instructions on how to make your company's job postings eligible to get picked up on Google Search or what to do if your company posts jobs on third-party sites. It takes some elbow grease from someone who is technical, but if you can spare that, it may really pay off if Google Search picks the jobs up.

Here is what it looks like when a company (like Microsoft as an example) has their jobs posted on their own website and show up on Google Search.

microsoft jobs on google.PNG

Microsoft shows first as a link so that job seekers can go directly there. That's between Google and Microsoft for how that happens. Google for Jobs shows below that with the blue bar and box of jobs. Thus far, it is only showing job search results for "microsoft jobs" in NY.

What happens after clicking on the blue Jobs bar?

microsoft jobs on google2.PNG

Whoa! Pretty cool. As a job seeker, I get to see an interactive dashboard so that I can fine-tune for what I'm looking for, and even go beyond to do any number of job searches, all from Google, where I naturally search across multiple devices and platforms.

I can change location, so perhaps I want to look for jobs in Washington State instead of New York. I can be alerted when a new job is found that fits the search term "microsoft jobs."

I can choose to apply on either one of the sites where the job is posted, in this case, directly from LinkedIn or on Microsoft Careers. It is a fantastic and seamless user experience that I expect from Google, unlike other clunky, outdated or hard to use job boards where I want to give up in frustration.

If I scroll using the navigation bar in that left column, I can see that Google has picked up jobs with "Microsoft" in their titles or descriptions from job boards like Monster, LinkedIn, Glassdoor, and directly from other websites.

If a job seeker is looking for a title, industry, profession or company, they can see what Google Search has instantly within Google for Jobs. Google is where people already go!

If you want to see what is being said about your company online and internally, how you can make talented people want to work for your company, transform your culture to engage your employees more to make your products and services better and your customers happier, visit Rankfull.com and email me at ceo@rankfull.com.

Disclaimer: I don't know how Microsoft made this happen on Google. While I am a former Microsoft employee, I only chose them because I knew results would show from prior Google for Jobs searches that I did using "microsoft jobs" to search. It's all up to you and/or your company how to engage with Google and how you do your job postings or searches....your mileage may vary. I am not affiliated with Google nor do I get anything from Google for this article. Google for Jobs is on my company's site, Rankfull.com. I like to spread the word about Google for Jobs because it seems a waste to pay for what may be had for free, or at least a little elbow grease.

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